Launchpad is built for equipment manufacturers, distributors, wholesalers, and retailers selling into the food service industry. The first AI-first sales intelligence platform designed specifically for how this market actually works — reactive, relationship-driven, and almost entirely uncontracted.
The businesses that supply the food service industry — equipment manufacturers, dealers, distributors, wholesalers — operate in a market that gives them almost no forward visibility. The intelligence needed to anticipate demand, protect relationships, and build a real pipeline has never had anywhere to live.
Contracted procurement exists at the top end of the market — large managed services like Compass Group and Sodexo, major retail chains like Woolworths and Coles, government health and defence, large hotel groups and venue operators. These accounts have mature procurement departments, formal supply chains, and contracts that are central to the commercial relationship.
But they represent a fraction of most suppliers' portfolios. Everything below that level procures reactively. Mid-market hospitality businesses, independent operators, franchise groups, smaller government buyers — no forward commitments, no purchase schedules, no signal until the order arrives.
In a market without contracted demand, relationship intelligence is the only forecasting tool available. Knowing your accounts deeply enough to anticipate demand before it surfaces isn't a nice-to-have. It's the only way to get ahead of the order.
And yet most suppliers have no systematic way to capture, store, or share that intelligence. It lives in someone's head — until it doesn't.
In most equipment suppliers, the most valuable commercial intelligence in the business — who the customer is, where the relationship stands, what they're likely to buy next, who the decision-makers are — exists only in the account manager's head. It isn't recorded. It isn't transferable.
The moment that person walks out the door, years of relationship equity walk out with them. The incoming rep starts from zero. The customer notices. And in an industry where the next order depends entirely on the strength of the relationship, starting from zero is a commercial risk most businesses are carrying without realising it.
A structured database of account intelligence — context, contacts, history, buying patterns, relationship notes — is one of the most durable assets a sales organisation can own. It outlasts any individual. It compounds over time. Most businesses in this industry have never built it, because the tools to do so have never existed for them.
Excel filled the gap — until it didn't. One person locked in at a time. No mobile access in the field. Siloed by default, impossible to share in real time. Cumbersome enough that people stopped updating it — which meant the data degraded — which meant the tool lost credibility — which meant people stopped using it entirely.
Data integrity depends on participation. Participation depends on the tool being worth using. A CRM nobody uses isn't just useless — it creates false confidence in data that was never there. The industry didn't fail to build good habits. The tools failed to make good habits possible.
The reactive procurement behaviour of food service buyers isn't purely cultural. It's partly a consequence of suppliers never having the infrastructure to change it. When there's nowhere effective to store proactive intelligence, nobody builds the habit of collecting it.
Launchpad changes the infrastructure first. The behaviour follows.
Real-time pipeline visibility. AI-powered preparation. Account intelligence that belongs to the business — not the rep. Built mobile-first because that's where your team actually works.
"The industry's reactive behaviour isn't just cultural — it's a consequence of never having the infrastructure to change it. Launchpad changes the infrastructure first. The behaviour follows."
Matthew Williams · Founder, Launchpad · National Account Manager, Food Service Equipment Industry
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One tap. Live web intelligence on any account, surfaced and summarised before your visit. Available as a standalone add-on or included in Pro and Enterprise.
Deep Research pulls real-time signals from across the web — news, business updates, expansion activity, hiring signals, industry moves — and distils them into a sharp account brief. Branded as a Launchpad feature. One tap, in the app, before you walk in the door.
Built directly into Launchpad — so onboarding, upskilling, and AI capability training happen in the same place your team works every day. No separate portal. No additional login.
I've spent my career in hospitality and food service — first as a founder and owner-operator for twelve years, then as a National Account Manager managing a multi-million dollar portfolio of major accounts. I built Launchpad because I was living the problem I was trying to solve.
I watched account intelligence disappear when people resigned. I watched teams try to forecast from spreadsheets that hadn't been updated in six weeks. I watched reps spend their best hours on admin instead of relationships — not because they were disorganised, but because the tools gave them no other option.
I also understood why the market was so reactive. When there's nowhere to store proactive intelligence, nobody builds the habit of collecting it. The behaviour follows the infrastructure — and the infrastructure had never existed for this industry.
This is the tool I wish I'd had for the last decade. I'm building it in public, one section at a time, with the food service community I've been part of my whole career. If you're in this industry and you recognise this problem — I'd genuinely like to hear from you.
Whether you're a sales leader looking for better pipeline visibility, a business owner tired of losing account intelligence when people leave, or a rep who wants to stop working around tools that weren't built for you — fill this in and Matthew will get back to you directly.
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